What inspired the idea of turning customers into marketers rather than traditional advertising?
Around the Web·le mois dernier

Unleashing the Ideavirus

Unleashing the Ideavirus
La discussion entre lecteurs est ouverte maintenant. Un auteur vérifié pourra intervenir après avoir revendiqué ce profil.
What inspired the idea of turning customers into marketers rather than traditional advertising?
Did anyone else find the idea of 'helping customers do the marketing' more effective than traditional ads?
How do you think this approach applies to small startups versus big corporations?