C'est ça, le marketing: On ne vous verra pas tant que vous n'aurez pas appris à voir

The idea of 'learning to see' feels like a shift in mindset. I'm curious what inspired this focus and how it differs from traditional marketing advice.

Some of the real-world examples really resonated with me, while others felt a bit abstract. Which parts stood out most in terms of practicality?

The book emphasizes how perception shapes success. Did any particular idea challenge existing beliefs about marketing or branding?