Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

The idea of turning strangers into friends feels revolutionary compared to traditional ads. I'm curious what led Seth Godin to champion this approach.

It's a fresh perspective, but applying it in real-world campaigns seems tricky. Has anyone experienced success or setbacks with this method?

With social media and data tracking, I wonder if permission marketing is still as effective or if it needs adaptation for the online age.