O Design do Dia-a-Dia

Norman's examples span a wide range of items — I wonder what guided his choice to focus on some and omit others. Do these selections reflect his personal experiences or broader design principles?

The concepts seem relevant to software, services, and even organizational structures. How have others applied these ideas in non-physical contexts?

Understanding the motivation behind Norman's work might shed light on how design can truly impact daily life and societal progress.