Design Emocional: Por que adoramos (ou detestamos) os objetos do dia-a-dia

Norman argues that our feelings about objects go beyond function—I'm curious what inspired this perspective and how it changed the way we think about design.

The way Norman dissects simple items like a teapot or a smartphone made me see them differently. I'm wondering if others experienced this shift in perception.

The book balances rationality and emotion—I'm curious about the process or research that made emotional response the central focus.