I dieci volti dell'innovazione

Understanding the origins of these archetypes makes me curious whether they emerged from real experiences at IDEO or from broader research. How did the author decide which roles to highlight?

Some of the techniques seem very actionable, but I wonder how well they translate across different industries or company sizes. Has anyone tried implementing these ideas?

The examples painted a vivid picture of innovation in action, but I’m curious whether the author chose these cases because they exemplify particular faces or themes.