La scienza della persuasione: Il nostro potere di cambiare gli altri

The book blends psychology and neuroscience in a way that feels both accessible and groundbreaking. I'm curious what drove Tali Sharot to focus on this intersection.

Some stories really stuck with me, but I wondered if others felt they overshadowed the neuroscience. Which examples resonated most?

The principles seem powerful but also delicate—what’s the best way to adapt these influence techniques when stakes are high?