Il marketing racconta storie

The perspective shift feels central to the book's message. I'm curious what influenced this approach and how it impacts real-world marketing strategies.

While I appreciated the emphasis on honesty, I wondered if this approach is practical for all types of businesses or if it risks being too naive in competitive markets.

The title is provocative, and I wonder whether this was a reaction to specific industry trends or a deliberate attempt to shake up how we think about marketing.