No Logo : la tyrannie des marques

Her insights on consumer culture and corporate power feel so relevant today. I'm curious about what sparked her passion for this topic and how she approached researching such a complex landscape.

Some campaigns mentioned are from early 2000s, and I wonder if the core messages still resonate or if they've evolved with recent social movements.

The book seems to balance frustration with hope. I'm curious whether others see it more as a blueprint for change or a wake-up call about ongoing issues.