Free ! : Comment marche l'économie du gratuit

Chris Anderson discusses the shift towards free in the economy, but I'm curious about the real-world risks and benefits companies face when adopting this strategy.

The way free can be used to attract customers before monetizing later was fascinating, but I wonder if it’s sustainable long-term for most businesses.

It made me think about how much our daily lives are affected by free services—was there a particular moment or trend that sparked this focus?