StoryBrand : Scénarisez votre marque et faites-vous entendre

It's interesting how storytelling can be so powerful in marketing — I wonder what led Donald Miller to emphasize this approach in building brands.

I appreciated the real-world scenarios, but some felt a bit basic. Did others feel these examples effectively translate to different industries?

The framework feels intuitive, but I’m curious whether these seven elements were based on research, personal experience, or a mix of both.