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David Ogilvy — Questions sur les livres et réponses d’auteur | AskAuthor
David Ogilvy
David Ogilvy was a British advertising executive known for books such as Confessions of an Advertising Man, Ogilvy on Advertising, and The Unpublished David Ogilvy. He emphasized research, discipline, and understanding consumer behavior, shaping modern advertising practices. His work remains influential in the business genre.
4 Q&A
·
6 livres
Business
Business
David Ogilvy was a British advertising executive known for books such as Confessions of an Advertising Man, Ogilvy on Advertising, and The Unpublished David Ogilvy. He emphasized research, discipline, and understanding consumer behavior, shaping modern advertising practices. His work remains influential in the business genre.
4 Q&A
·
6 livres
Business
Business
In Memoriam
David Ogilvy has passed away and will not respond to questions. Their legacy lives on through their works and community discussions.
Livres de David Ogilvy
Les Confessions d'un Publicitaire: Comment gérer une Agence Publicitaire pour Bâtir une Fortune et Battre des Records de Ventes
David Ogilvy
1963
4 Q&A
The Unpublished David Ogilvy
David Ogilvy
1987
Aucun Q&A
The Eternal Pursuit of Unhappyness
David Ogilvy
Inconnue
Aucun Q&A
La Publicité selon Ogilvy
David Ogilvy
1985
Aucun Q&A
Escape from Jupiter
David Ogilvy
Inconnue
Aucun Q&A
The Theory and Practice of Selling the AGA Cooker
David Ogilvy
Inconnue
Aucun Q&A
