Llegue a su cliente

The concept of the 'Ideavirus' flips conventional marketing on its head. I'm curious what led Seth Godin to this innovative approach and how he envisioned it changing business strategies.

I loved the emphasis on trust and word-of-mouth, but sometimes it felt idealistic. Has anyone actually seen this in action with real results?

The principles seem scalable, but I wonder if smaller companies can leverage this more easily or if bigger brands have an advantage in creating viral ideas.