Activa el boca-oreja: Haz que tus productos o servicios se promuevan por si mismos

The book emphasizes word-of-mouth as a key driver for growth. I wonder what personal experiences or observations led to this focus.

Some strategies felt very actionable, but I’m curious if others have tested them out and seen real results or hit obstacles.

Most examples seemed traditional, but I’m wondering if these referral tactics work just as well online or if adjustments are needed.