Palabras mágicas: Qué decir para convencer

The book emphasizes certain magic words; I wonder if this was based on personal experience or research. How did the author decide which words to highlight?

Real-world applications made the concepts click for me, but I’m curious if others felt the same or if some examples felt a bit forced.

The mix of research and anecdotes kept me engaged, but I wonder what led to the choice of this narrative style to explain complex ideas.