Marketing de Guerrilla: Los Secretos para Obtener Grandes Ganancias e Sus Pequeñas y Medianas Empresas (Guerilla Marketing Press)

The book emphasizes inexpensive, unconventional methods — I wonder what led Levinson to champion these strategies instead of mainstream approaches.

Some ideas seem straightforward, but I’m curious if readers have actually tested these methods and seen results in real small businesses.

Given how marketing has shifted online, I wonder if some guerrilla tactics are still as effective or need adaptation for today’s landscape.