How did the author decide to frame marketing as storytelling rather than persuasion?
Around the Web·el mes pasado

All Marketers Are Liars

All Marketers Are Liars
La conversación entre lectores ya está abierta. Un autor verificado puede sumarse después de reclamar este perfil.
How did the author decide to frame marketing as storytelling rather than persuasion?
Did anyone feel that the focus on authenticity made marketing feel more personal, or did it sometimes seem idealistic?
What inspired the author to challenge the traditional views of marketing with such a bold claim?