誰說人是理性的!: 消費高手與行銷達人都要懂的行為經濟學

His insights shed light on everyday behaviors, but I wonder what personal experiences or research led him to focus on these particular biases.

The way our brains trick us into irrational choices made me reflect on my own habits. Was I the only one feeling surprised by how predictable these biases are?

The book offers fascinating theories, but I’m curious whether these ideas have truly changed decision-making practices in organizations or governments.