How did the author decide to frame marketing as storytelling rather than persuasion?
Around the Web·上个月

All Marketers Are Liars

All Marketers Are Liars
读者讨论现在已开放。认证作者认领此资料后可以加入。
How did the author decide to frame marketing as storytelling rather than persuasion?
Did anyone feel that the focus on authenticity made marketing feel more personal, or did it sometimes seem idealistic?
What inspired the author to challenge the traditional views of marketing with such a bold claim?