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Philip Kotler — 书籍问题与作者回答 | AskAuthor
Philip Kotler
Philip Kotler writes influential texts on marketing, including Marketing Management, Principles of Marketing, and Marketing 4.0. He developed concepts such as atmospherics and megamarketing, emphasizing the importance of innovation, distribution, and promotion in economic analysis. His work has shaped marketing education and strategy worldwide.
8 条 Q&A
·
33 本书
Business & Investing
Business & Investing
Philip Kotler writes influential texts on marketing, including Marketing Management, Principles of Marketing, and Marketing 4.0. He developed concepts such as atmospherics and megamarketing, emphasizing the importance of innovation, distribution, and promotion in economic analysis. His work has shaped marketing education and strategy worldwide.
8 条 Q&A
·
33 本书
Business & Investing
Business & Investing
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Philip Kotler 的书籍
Marketing Management
Philip Kotler
1967
4 条 Q&A
行銷4.0：新虛實融合時代贏得顧客的全思維
Philip Kotler
2016
暂无 Q&A
Principles of Marketing
Philip Kotler
1980
暂无 Q&A
Kotler on Marketing
Philip Kotler
1999
4 条 Q&A
Marketing 3.0: From Products to Customers to the Human Spirit
Philip Kotler
2007
暂无 Q&A
Marketing Insights from A to Z
Philip Kotler
2003
暂无 Q&A
行銷5.0: 科技與人性完美融合時代的全方位戰略，運用MarTech，設計顧客旅程，開啟數位消費新商機
Philip Kotler
2021
暂无 Q&A
Ten Deadly Marketing Sins: Signs and Solutions
Philip Kotler
未知
暂无 Q&A
A Framework for Marketing Management
Philip Kotler
2008
暂无 Q&A
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Philip Kotler 的书籍
