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Jonah Berger — 书籍问题与作者回答 | AskAuthor
Jonah Berger
Jonah Berger writes nonfiction on social influence and behavioral science, including Contagious, Invisible Influence, The Catalyst, Magic Words, and How Ideas Spread. As a marketing professor at the Wharton School, he has spent over 15 years studying how ideas and products gain traction and has consulted for Fortune 500 companies.
12 条 Q&A
·
5 本书
Nonfiction
Nonfiction
Jonah Berger writes nonfiction on social influence and behavioral science, including Contagious, Invisible Influence, The Catalyst, Magic Words, and How Ideas Spread. As a marketing professor at the Wharton School, he has spent over 15 years studying how ideas and products gain traction and has consulted for Fortune 500 companies.
12 条 Q&A
·
5 本书
Nonfiction
Nonfiction
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Jonah Berger 的书籍
瘋潮行銷：華頓商學院最熱門的一堂行銷課！(Contagious: Why Things Catch On)
Jonah Berger
2013
4 条 Q&A
何時要從眾？何時又該特立獨行？：華頓商學院教你運用看不見的影響力，拿捏從眾的最佳時機，做最好的決定
Jonah Berger
2016
4 条 Q&A
如何改變一個人：華頓商學院教你消除抗拒心理，從心擁抱改變
Jonah Berger
2020
暂无 Q&A
如何讓人聽你的：華頓商學院教你用文字引發興趣、拉近關係、有效說服
Jonah Berger
2023
4 条 Q&A
How Ideas Spread
Jonah Berger
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