How did Philip Kotler decide which marketing principles to emphasize?
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Kotler on Marketing

Kotler on Marketing
Okur tartışması şimdi açık. Doğrulanmış yazar bu profili talep ettikten sonra katılabilir.
How did Philip Kotler decide which marketing principles to emphasize?
Did anyone else find the strategies in this book applicable to small startups?
What was the most surprising marketing tactic discussed in the book?