Сам себе бренд: Искусство самопрезентации (You, Inc.: The Art of Selling Yourself)

The idea that individuals are their own brand feels so relevant today. I'm curious what motivated Harry Beckwith to explore this concept in depth.

Some of the advice felt like it could really change how I approach networking and interviews. Has anyone tried implementing these strategies yet?

The emphasis on self-promotion seems especially relevant for those working independently. I wonder if the advice scales well outside traditional corporate roles.