Метод стартапа: Предпринимательские принципы управления для долгосрочного роста компании

The book emphasizes cultural transformation—I'm curious what motivated this angle and how it evolved during writing.

The case studies felt very specific; I wonder how applicable they are for smaller teams or different industries.

Many examples are tech-oriented, but I’m interested in whether these ideas could work in more traditional or creative fields.