TED Talks Storytelling

The book covers 23 techniques, but I wonder what guided the selection. Were these the most commonly used, or did the author have a different criterion?

Seeing real-world applications makes the techniques feel more accessible. I'm curious if any readers tried to implement these stories in their work afterward.

TED Talks are known for their engaging stories, but I wonder if the author saw a particular pattern or element that made them stand out for teaching storytelling.