Доверительный маркетинг. Как из незнакомца сделать друга и превратить его в покупателя

The idea of turning strangers into friends feels revolutionary compared to traditional ads. I'm curious what led Seth Godin to champion this approach.

It's a fresh perspective, but applying it in real-world campaigns seems tricky. Has anyone experienced success or setbacks with this method?

With social media and data tracking, I wonder if permission marketing is still as effective or if it needs adaptation for the online age.