What inspired the authors to explore why some ideas 'stick' while others fade?
Around the Web·в прошлом месяце

Made to Stick

Made to Stick
Обсуждение читателей уже открыто. Проверенный автор сможет присоединиться после заявления этого профиля.
What inspired the authors to explore why some ideas 'stick' while others fade?
Did anyone else find the 'SUCCESs' framework memorable but wonder how it applies to complex or nuanced ideas?
How did the authors decide which examples to include and which to leave out?