Логотип и фирменный стиль. Руководство дизайнера

The emphasis on memorable branding makes me wonder what stories or designers influenced this approach. Did the author have particular logos in mind when writing?

Real-world examples often make abstract concepts clearer, but I wonder if some case studies resonated more personally than others.

Many branding books seem tailored for big companies, but I’m curious whether these principles work equally well for smaller brands just starting out.