Patagonia — бизнес в стиле серфинг. Как альпинист создал крупнейшую компанию спортивной одежды и снаряжения

Chouinard's approach challenges traditional corporate norms—I'm curious about the key moments or ideas that sparked this shift.

The stories about surfing and personal passions added a human touch, but did it also highlight how leadership can be more holistic?

The connection between surfing, climbing, and ethical business decisions seems intentional—wondering how much of his lifestyle shaped his leadership style.