Хитмейкеры. Наука популярности в эпоху развлечений

I'm curious about what sparked the idea to connect music, business, and psychology into one book. Was there a specific moment or trend that motivated this approach?

Some examples challenged my assumptions about what makes something popular. Did others feel more aware of their own distractions after reading this?

The explanations felt accessible but grounded in research. I wonder what process was used to balance depth and clarity for a general audience.