Преодоление пропасти. Маркетинг и продажа хайтек-товаров массовому потребителю

Understanding the specific challenge of crossing from early adopters to the mainstream was key to this book's impact. I wonder what real-world experiences or observations led Moore to develop this framework.

While the focus is on high-tech products, some concepts seem universal. Has anyone used these ideas in other industries or products successfully?

The examples are so varied and insightful. I'm curious whether these were chosen to illustrate specific points or if they evolved during the writing process.