Дизайн-мышление в бизнесе. От разработки новых продуктов до проектирования бизнес-моделей

The book emphasizes creativity in business; I'm curious what personal or professional experiences led to this focus.

They made the concepts feel tangible, but I wonder if there are examples that didn't work out as planned?

The strategies seem scalable, but I'm interested in how the approach differs depending on company size and culture.