Simplificando Coisas que Parecem Complicadas

Krug emphasizes DIY methods, but I'm curious how he balanced simplicity with effectiveness. Did he aim to empower self-learners or reach a broader audience?

The techniques sound straightforward, but I'm wondering how well they hold up in complex or large-scale usability testing scenarios.

The examples are engaging and clear, but I wonder what guided the selection—were they based on personal experience or common pitfalls?