Made to Stick

Their insights feel rooted in real-world examples, but I'm curious what sparked their interest in this topic and how they approached uncovering these principles.

The acronym made it easy to remember, but real-world ideas aren't always so straightforward. How do these principles hold up in more complicated scenarios?

The stories are engaging, but I wonder what guided their choices—were there certain industries or types of ideas they prioritized to illustrate their points?