Liderar a Mudança

Kotter's emphasis on specific steps feels deliberate — I wonder if he developed this framework from personal experience or research, and how he sees it evolving in today's fast-paced business world.

The emphasis on quick wins and overcoming resistance made me reflect on times I've tried to lead change — I’m curious if others felt similarly or if it felt too idealistic.

The strategies seem scalable but also potentially challenging to implement outside of big organizations. Has anyone adapted these ideas to a smaller context successfully?