Incrivelmente Simples: A obsessão que levou a Apple ao sucesso

The book highlights simplicity as a core value—I'm curious how this philosophy translated into specific product features or design choices.

Reading about the company's focus on simplicity made me wonder if these principles are always practical in larger organizations or more complex industries.

The book makes Apple seem almost unique in its philosophy—I'm interested in what led Ken Segall to this specific focus and whether he saw similar patterns elsewhere.