Persuadir, Influenciar, Conquistar: Como fazer boa coisas acontecerem ao seu redor

Her approach makes influence feel empowering and accessible. I'm curious what led to this framing and how she hopes readers will use it.

The way research was integrated into practical advice was fascinating. Did the scientific studies change how you think about persuading others?

The book emphasizes ethical influence, but it made me wonder where the line is and how to stay genuine when trying to persuade.