Hacking Growth. A Estratégia de Marketing Inovadora das Empresas de Crescimento Mais Rápido

The book emphasizes rapid growth techniques; I'm curious what motivated the emphasis on these methods over traditional marketing.

The examples are impressive, but I wonder how feasible it is for smaller teams or new startups to adapt these tactics without big budgets.

Most examples are tech-focused, but I’m interested in whether these growth strategies can be tailored to more traditional businesses.