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David Ogilvy — Perguntas sobre livros e respostas de autores | AskAuthor
David Ogilvy
David Ogilvy was a British advertising executive known for books such as Confessions of an Advertising Man, Ogilvy on Advertising, and The Unpublished David Ogilvy. He emphasized research, discipline, and understanding consumer behavior, shaping modern advertising practices. His work remains influential in the business genre.
4 Q&A
·
6 livros
Business
Business
David Ogilvy was a British advertising executive known for books such as Confessions of an Advertising Man, Ogilvy on Advertising, and The Unpublished David Ogilvy. He emphasized research, discipline, and understanding consumer behavior, shaping modern advertising practices. His work remains influential in the business genre.
4 Q&A
·
6 livros
Business
Business
In Memoriam
David Ogilvy has passed away and will not respond to questions. Their legacy lives on through their works and community discussions.
Livros de David Ogilvy
Confissões de um Publicitário
David Ogilvy
1963
4 Q&A
The Unpublished David Ogilvy
David Ogilvy
1987
Nenhum Q&A
The Eternal Pursuit of Unhappyness
David Ogilvy
Desconhecido
Nenhum Q&A
Ogilvy on Advertising
David Ogilvy
1985
Nenhum Q&A
Escape from Jupiter
David Ogilvy
Desconhecido
Nenhum Q&A
The Theory and Practice of Selling the AGA Cooker
David Ogilvy
Desconhecido
Nenhum Q&A
