Kultura konwergencji. Zderzenie starych i nowych mediów

Jenkins discusses shifts in media strategies, but I'm curious how this plays out in real-world business decisions today. Do media giants really embrace convergence fully?

The book covers everything from TV to gaming to social media, which is fascinating but also a lot to process. Was this breadth intentional to show how pervasive convergence is?

Jenkins seems to see convergence as more than just a business trend — it’s a cultural shift. I wonder what personal experiences or observations led him to this perspective.