Designing Brand Identity

The case studies felt very relevant and diverse, but I wonder what guided the selection process—were they personal favorites or meant to cover key principles?

There are so many strategies and frameworks packed into this book. I’d love to hear if others found it practical from the start or needed to read it slowly.

This approach made complex concepts feel accessible, but I’m curious whether that was based on the author’s teaching experience or a desire to mirror real-world workflows.