Steen voor steen: De opkomst, bijna-ondergang en spectaculaire wederopstanding van LEGO

I’m curious whether the emphasis on innovation was driven by personal interest or a specific story that needed telling. What do you think led to choosing LEGO as a case study for rewriting industry rules?

Their ability to reinvent themselves after tough periods is inspiring, but I wonder how much of that resilience truly translates to other industries or startups. Has anyone seen similar stories of perseverance?

The book dives into strategic decisions but also keeps it engaging. I’m curious if the narrative sacrifices depth for accessibility or if it’s a perfect blend of both.