What inspired the authors to explore why some ideas 'stick' while others fade?
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Made to Stick

Made to Stick
독자 토론은 지금 열려 있습니다. 인증된 작가는 이 프로필을 신청한 뒤 참여할 수 있습니다.
What inspired the authors to explore why some ideas 'stick' while others fade?
Did anyone else find the 'SUCCESs' framework memorable but wonder how it applies to complex or nuanced ideas?
How did the authors decide which examples to include and which to leave out?