Allen Carr's Easyweigh to Lose Weight

His methods differ from typical dieting advice, focusing on mindset shifts. I'm curious what motivated him to tackle weight loss from this angle.

The book suggests altering how we view cravings and food, which felt different from traditional diet plans. Has this approach worked for others in real life?

It seems to focus on sustainable change rather than quick fixes. I wonder if these mental shifts really stick over years.