How did the author decide to frame marketing as storytelling rather than persuasion?
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All Marketers Are Liars

All Marketers Are Liars
독자 토론은 지금 열려 있습니다. 인증된 작가는 이 프로필을 신청한 뒤 참여할 수 있습니다.
How did the author decide to frame marketing as storytelling rather than persuasion?
Did anyone feel that the focus on authenticity made marketing feel more personal, or did it sometimes seem idealistic?
What inspired the author to challenge the traditional views of marketing with such a bold claim?