본문으로 건너뛰기
탐색
Philip Kotler — 책 질문과 작가 답변 | AskAuthor
Philip Kotler
Philip Kotler writes influential texts on marketing, including Marketing Management, Principles of Marketing, and Marketing 4.0. He developed concepts such as atmospherics and megamarketing, emphasizing the importance of innovation, distribution, and promotion in economic analysis. His work has shaped marketing education and strategy worldwide.
Q&A 8개
·
책 33권
Business & Investing
Business & Investing
Philip Kotler writes influential texts on marketing, including Marketing Management, Principles of Marketing, and Marketing 4.0. He developed concepts such as atmospherics and megamarketing, emphasizing the importance of innovation, distribution, and promotion in economic analysis. His work has shaped marketing education and strategy worldwide.
Q&A 8개
·
책 33권
Business & Investing
Business & Investing
당신이
Philip Kotler
?
이 프로필 신청하기
독자들이 당신의 책에 대한 질문 스레드를 만들고 있습니다. 프로필을 소유권 주장하고, 중복 정리된 작품 목록을 확인하며, 모든 언어의 질문을 추적하고, Spotlight 수익을 얻고, 독자와 연결하세요.
Philip Kotler 님의 책
Marketing Management
Philip Kotler
1967
Q&A 4개
Marketing 4.0: Moving from Traditional to Digital
Philip Kotler
2016
Q&A 없음
Principles of Marketing
Philip Kotler
1980
Q&A 없음
Kotler on Marketing
Philip Kotler
1999
Q&A 4개
Market 3.0: From Products To Customers To The Human Spirit
Philip Kotler
2007
Q&A 없음
Marketing Insights from A to Z
Philip Kotler
2003
Q&A 없음
Marketing 5.0
Philip Kotler
2021
Q&A 없음
Ten Deadly Marketing Sins: Signs and Solutions
Philip Kotler
미상
Q&A 없음
A Framework for Marketing Management
Philip Kotler
2008
Q&A 없음
전체 24개 보기
Philip Kotler 님의 책
