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John W. Mullins
John W. Mullins is known for his books New Business Road Test and The Customer-Funded Business, which focus on market opportunity assessment and business models. He is an associate professor at London Business School with a background in entrepreneurship and marketing, and has contributed extensively to academic and industry publications.
Q&A 4개
·
책 4권
Buisness
Business
Entrepreneurship
+3
Buisness
Business
Entrepreneurship
Management
Nonfiction
+1
John W. Mullins is known for his books New Business Road Test and The Customer-Funded Business, which focus on market opportunity assessment and business models. He is an associate professor at London Business School with a background in entrepreneurship and marketing, and has contributed extensively to academic and industry publications.
Q&A 4개
·
책 4권
Buisness
Business
Entrepreneurship
+3
Buisness
Business
Entrepreneurship
Management
Nonfiction
+1
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John W. Mullins 님의 책
New Business Road Test
John W. Mullins
2003
Q&A 4개
Getting to Plan B: Breaking Through to a Better Business Model
John W. Mullins
미상
Q&A 없음
The Customer-Funded Business
John W. Mullins
2014
Q&A 없음
Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)
John W. Mullins
미상
Q&A 없음
