Why We Buy : The Science of Shopping = Naze kono mise de katteshimau no ka : shoppingu no kagaku (Tankobon Hardcover)

Understanding what drives consumer decisions can be eye-opening, but I'm curious about what sparked the initial idea for this book and how the research evolved.

I found myself noticing little details in stores after reading, like product placement and store layout. Has anyone else experienced this heightened awareness?

The tactics seem tailored for large stores, but I wonder if small shop owners can apply similar principles without huge budgets.