マーケティング戦争―クラウゼヴィッツ流必勝戦略 (Tankobon Hardcover)

The analogy of marketing as warfare is compelling but also intense. I wonder what inspired the author to choose this approach and how it influenced the examples used.

The strategies seem very powerful, but I’m curious whether they translate well outside of big corporations or if they’re adaptable for smaller teams.

Some of the tactics felt counterintuitive, especially the emphasis on 'defensive' strategies. I’d love to hear which points others found most eye-opening.