How Star Wars Conquered the Universe

I'm curious about what motivated the focus on the broader influence of Star Wars beyond just the movies. Was there a particular moment or theme that sparked this detailed exploration?

The way it traces the cultural and technological evolution was eye-opening. I wonder if others felt more appreciation for the franchise's history after reading.

I’ve read a few books on franchise histories but this one seemed especially thorough. Do others think it sets a new standard for media history books?